Everyone
–
Highest
–
Lowest
–
Gap
–
highest against lowest group
In plain words
Written from the published totals
| Group | People | Conversations |
|---|
Every subject at once
What the shares mean
Share of conversations counts every conversation, so heavy users count for more. Share of people is the percentage of people in a group who had at least one conversation mainly about the subject. A dash marks a figure withheld because too few conversations, or a handful of people, stand behind it.
How subjects were coded
A language model read the person’s side of each conversation and named its main subject from a list of 28, or marked it as unclear or not on the list. Creative writing was added to the list later, so its share is a lower bound.
Who is in the data
65,689 adults on a US research panel, counting the conversations they had at 18 or older, July 2025 to June 2026. Age groups use each person’s age in July 2026. The panel is not a random sample of the country, so compare groups rather than reading any figure as national. More about the data.